Tine Theurich has been (happily) self-employed since 2013, first in music PR, then from 2016 with her own company SUPERUNKNOWN. Here, together with her team, she helps professional musicians, companies and brands to build a consistent connection with their audience and develop individual and practicable communication for them in the digital space. 

Driven by her independent spirit, Tine is particularly interested in inspiring musicians to work with their own community. Her communication strategies are therefore often aimed at intensifying the bond with the existing fan base. She is a strong advocate for commited crowdfunding models that enable artists to earn a stable income in the long term.

In addition, Tine is an active member of Music Declares Emergency, where she is dedicated to sustainability and climate justice within the music industry.