Born in the Upper Palatinate region of Germany, she has been working closely with the kdg Group since 2014, initially as Managing Director of the then co-owner of kdg. In this function and role, she organized and accompanied the Lech Funding Contest together with the kdg campus in 2018, the aim of which was to encourage and support young entrepreneurs to implement their business ideas in Tyrol. She was so enthusiastic about the winning project at the time, "Werkhaus Reutte", that she immediately became a partner and is still active there as Managing Director. In 2020, Sandra moved to kdg 'full-time' and has been responsible for sales in the media sector as Head of Media Sales ever since. One focus of her work is the promotion of 'more sustainable' media products such as green vinyl. "We only have this one planet," Sandra emphasizes. "That's why it's extremely important that we are now also breaking new ground in media production, which was already considered technologically mature, in order to produce in a more resource-conserving and climate-friendly way.