Hendryk's passion is music and the connection with brands. Music has a huge potential to sharpen brands and charge them emotionally. If you do it right. Among other things, Hendryk helped set up the Melt! festival and founded his consulting agency Bonoer (equals happiness) in 2011. An agency that he himself wanted to work for. He is all about the perfect music strategy. Zero emission at best. It's about purposeful sponsorship. Not only in terms of sustainability, but also about the meaningfulness of activation and the values that are conveyed to the festivals, but also to the visitors. For him, green sponsorship is the future. #bonoergleichglück