Charlotte is Head of Music for Germany, Austria and Switzerland at the entertainment platform TikTok. In her role, she is responsible for the music strategy and the expansion of partnerships with artists, labels, publishers, event organisers and music brands in the respective regions in order to further promote the diversity of music content on TikTok. Previously, Charlotte was Head of Artist Partnerships in the DACH region since August 2020, where she worked with artists to develop customised campaign strategies to leverage the potential of TikTok authentically and creatively. She started her career at Sony Music and has more than 12 years of experience in the music industry, always with a focus on innovative digital platforms. Prior to TikTok, she worked at YouTube, where she helped build the Artist Development team.