Whether campus radio, open channel, public or private station: The German radio landscape is still one of the richest in platforms in Europe and also offers versatile airplay opportunities for newcomers through different formats. How does music get on the radio? What should I consider when looking for a radio PR agency and what can I expect from a radio promotion company? In the open talk and Q&A format, ways will be explained how to take the first steps independently as an indie artist and how to professionalize them.