In times of social media apps, pandemics and streaming, strong fan relationships are more important than ever. The next step is to search for and find suitable, relevant, sustainable and innovative products for your audience. Coupled with good live merch strategies, a professional online shop, other channels and direct relationships with buyers, merchandise can become a steady and significant source of revenue. But it takes more than cotton bags and shirts: it takes knowledge, data, strategies, design - and a new way of thinking about what merchandise is. The session shows concrete successful best cases and clever products with innovative sales strategies. Including Q&A session afterwards.