In 2011 we expect around 50 festivals and institutions from 23 countries taking part – and offers the perfect opportunity to get in touch and do business with representatives of the German music and creative industries as well as many international partners from the entertainment business.
The Europareise Network has grown continuously since its establishment in 2006. It has expanded into a global network and counts festivals as far as Asia, and North and South America as solid partners. And whereas content focus has expanded to areas beyond music, the music of course, never comes up short: this year, partners CIMA (Canada) and AMAN (Austria) will present country-focused showcases.
A significant portion of this progress can be attributed to the international work of c/o pop and the cluster network Sound of Cologne. Projects in India, China, Korea and Vietnam, often in cooperation with institutions and donors such as the Goethe Institute or the Music Initiative have shown that with targeted networking, especially in the major countries in Asia, greater effects are achieved than with individual actions of each Festival.
One could even say that there is a “Network Boom”. And upon closer examination, these networks are establishing themselves at various levels. The range extends from mergers on local and community levels, to regional and national, and of even transnational and intercontinental variants. Apparently, competing companies and market players have the have discovered the benefits of common action already. Within the framework of our panel, International Networks 1 (Thursday, June 23 from 11-13.30) We are presenting 10 selected networks – 7 of which are festival networks representing 170 festivals - to give visitors insight into the background, possibilities, and also the difficulties of networking in a supposedly thoroughly wired world.
An extremely effective tool for networking of content providers and content consumers that has proven successful in recent years is International Matchmaking at Europareise. As a part of the International Networks 2 (Thursday, June 23 from 14-16.30), labels, bookers, agents and other protagonists of the music and creative sector have the chance to meet potential new business partners from all over the world in structured speed meetings that promise optimum results in the shortest possible time. This International Matchmaking session is a unique platform which offers participants to maximize connection to the excellent contacts of c / o pop and the C'n'B.
As the digital world is recognized as the promised land of boundless network opportunity, we plan to kick off the International Networks 3 (Friday, June 24 from 11-13.30) examining social networks on their actual usability and the true networking potential of social media. We take a very clear look again toward the east –and how we leverage the booming social media in China to engage the public in creative content generation. We’ll also look at useful tools and current trends within apps and games. The Session concludes with a panel of representatives from renowned international conferences addressing how to evolve the network idea of Europareise with content and form into a strong voice in the cultural, economic and political realm.
And whereas content focus has expanded to areas beyond music, the music of course, never comes up
short!
Once again, the c/o pop festival creates the International Park out of its headquarters.
Over two days, both the participants of the European tour andfestival-goers have the opportunity to experience
bands and DJs from China, Japan, Korea and India. Our partners CIMA (Canada), AMAN(Austria) and Insomnia (Norway) will present country-focused showcases.
The International program is the result of fruitful collaboration with supporting partners of the participating countries.
The international network platform Europareise is supported by the Initiative Musik, the federal funding for Rock, Pop and Jazz in Germany
