The C'n'B starts off examining these changes in the media market via technological innovation and social media platforms. Who is writing the stories and successful strategies in the digital age and why? What are current monetization models? What risks must be fought even in the transformation of successful multi-channel business? And what does this mean for future development not only economically but also culturally and socially?
These questions will be dicussed by Christian Hasselbring (CEO, stern.de), Peter Kerckhoff (Head of Content & Media Partnering, Deutsche Telekom), Konstantin Neven DuMont (Media Entrepreneur), Tim Renner (CEO, Motor Entertainment), Fred Casimir (Managing Director, BMG Rights Management) and Michael Heise (Head of RTL interactive). Author and screenplay writer Steve Blame will host the panel discussion.
