The onset of digitalization and the subsequent and increasing tendency to »do it yourself« have dramatically changed the production process, the marketing strategies, and the reception, perception, attitude and expectations of users and customers. Perfectly styled PR and marketing campaigns will be replaced with testimonials: Man himself is the face of his product. Our own credibility is the most important. Thus, the distribution of one’s own content can no longer be compromised by »middlemen«.
In workshops re: DIY, successful artists, platform-operators and experts on digital strategies lead the way through the entire value chain of modern creative artistry: Creative Potential, Creative Thinking and Graphic Recording. (Workshops with Frank Spitthöver from kommweit, Joe Woods of the New World Center for Creative Thinking and Anna-Lena Schiller)
DIY ON THE NET
Not only Lady Gaga knows how it works: If you want to find success as an artist, you’ve got to build a fan base. This means dealing with communication and dissemination mechanisms on the web as early as possible. (workshops with Christoph Bornschein, founder of the agency TLGG, Markus Hündgen, organizer of the German Webvideotage, etsy-Community Director Anda Corrie and author Christian Jakubetz)
OPPORTUNITIES AND LIMITS OF DIY ON THE NET
DIY is often discussed as a strategy as well as an opportunity for musicians and others with a general interest in the »Content-Economy«. To what extent is DIY is a new strategy for musicians? What are the limits of doing-it-yourself and when does the need set in for more powerful networking? (Workshop with Andrea Goetzke and Wolfgang Senges of a2n).
More about DIY is available in our interviews with Anna Lena Schiller and Tilman Singer
