It Takes Two

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It Takes Two

Creativity and business: two sides that seem to contradict each other, and quite often do, come together in the creative industries.

In Europe branches of trade related to the cultural or creative sector have been an area of focus in research and politics since the early nineties.

Especially with digital technology advancing the sector has grown

and become more diversified, and so it happens that the creative industry categorizes eleven branches in which the „creative act“ is understood to be at the beginning of the supply chain: music, books, art, film/TV, broadcasting, performing arts, design, architecture, print media (press), advertising and games.

With a turnover of more than one hundred and thirty billion Euros in 2008 in Germany alone this »super sector« is considered to be a motor of economic development, especially in the western world. It is a highly innovative sector in which new models are envisioned of how to work, do business, communicate and live.

FOCUS ENTERTAINMENT

The C'n'B´s main focus is on the entertainment branches of the creative industry, which also means that it addresses everyone in this industry who primarily works with digital content.

The core branches chosen by our »subjective« discretion - music, film & media, books, games, and in an extended context, advertising and design – are connected by similar developments, challenges and perspectives, and they need places in which the generators in the markets can benefit from the similarities. This is exactly the kind of place C'n'B provides.